Sony Alpha 550 Digital professional Camera and Accessories 

Complete with new iPad adapter and USB - PC cable, Zoom Lens, Brand new SD card, new battery charger, car charger, everything you need to take professional photographs and link them straight to your pc or iPad device.

Brilliant condition, always well cared for, and comes with heavy foam padded silver snap lock case.

The DSLR-A550 is packed with advanced Sony technology that combine the spontaneity and freedom of Live View shooting with generous possibilities to realise your creative vision.

At the heart of the camera is a new Exmor? CMOS sensor that ensures crisp low-noise images, packed with fine detail and vibrant colours. Featuring powerful on-chip noise reduction techniques this advanced sensor works with processing algorithms handled by the high-speed BIONZ? engine to deliver premium images plus razor-sharp shooting responses. Dramatically reduced picture noise now allows super-sensitive shooting at up to ISO12800, allowing attractive results when shooting handheld in challenging situations like candlelit interiors.

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Thanks to the powerful BIONZ image processing engine, Quick AF Live View now supports even speedier shooting responses with rapid, precise autofocus. This makes it easier than ever to capture beautifully relaxed portraits, dynamic action shots and more.

Powered by the BIONZ image processing engine, fast-moving action can now be captured effortlessly with faster continuous shooting speeds. Sustained shooting speeds of up to 4 fps can be achieved in Live View Mode, rising to 5 fps with the optical viewfinder.

In a DSLR debut, Quick AF Live View now features Face Detection, prioritising AF on people?s faces and fine-tuning exposure/white balance settings for crisp, beautiful portraits with natural skin tones. Another DSLR first by Sony that?s already featured on many Cyber-shot? models, Smile Shutter detects faces in Live View mode, automatically firing the shutter at just the right moment to capture happy, relaxed smiles.

A special new Manual Focus Check Live View mode assists with fine-tuning your composition. Low-noise images can be previewed directly from the CMOS sensor, allowing critical assessment of focus and fine detail, even in low light. The live image offers 100% field coverage, assisted by framing grid lines for precise composition. There?s also a selectable 7x/14x zoom function for a close-up confirmation of focus.

The A550 offers a crisp, high-contrast 3-inch Clear Photo LCD Plus screen with the same tilt range for clear, comfortable composition and reviewing shots.

Operation of both cameras is brilliantly simple, thanks to a redesigned on-screen interface that provides easy access to functions and settings during live view operation. A unique Graphic Display gives a clear, intuitive indication of how shutter speed and aperture adjustments will affect the final image.

Creative options are broadened by new Auto HDR mode that captures a huge range of shadow and highlight detail in landscapes, interiors and other scenes. Previously accessible only to enthusiasts equipped with a tripod and image processing software, HDR (High Dynamic Range) is a specialist technique that combines two frames shot at different exposure settings. The A550 uses powerful algorithms to combine and optimise two successive frames in less than 10 seconds, correcting any misalignment between frames when shooting handheld. The result is a single HDR image emulating the huge natural tonal range of human vision ? with no PC or tripod needed.